Case study 4 Little Dudes and Divas
Can a Web Site Redesign Accelerate a Small Company’s Growth?
What is your first impression of the company? Is your impression consistent with the image that the Karasantis want to create for their business? Is the site easy to navigate? Does the site allow shoppers to easily find the items they want? Does the site create an image of trustworthiness?
2. Write a short memo to the Karasantis that includes at least five recommendations for improving their company’s Web site.
3. What steps can the Karasantis take to communicate their company’s unique selling proposition (USP) to their customers and potential customers through their Web site?
4. What suggestions can you offer the Karasantis for improving their social media marketing strategies?
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