Over the last half-century, the health care industry has demonstrated significant movement toward segmentation. This segmentation of the health care industry has roots in marketing management and has created health care organizations based around both organizational types and target market populations. Organizational types may be determined by a variety of factors and include institutions such as specialty hospitals and urgent care clinics. Target populations may be determined by behavior, age, medical condition, or other factors. In this assignment, you will analyze the role of marketing and segmentation in creating and changing a particular type of health care organization.
Use the following information to ensure successful completion of the assignment:
Write a paper of 1,000-1,250 words that analyzes the role of marketing and segmentation in creating and changing a particular type of health care organization. Include the following in your paper:
Preview of Grand-Canyon-HCA807-Week-2-Marketing-and-Segmentation.docx