Assignment 4: Airline Product Offering

Asked by bizgrad
Dated: 5th Dec'17 02:28 PM
Bounty offered: $22.00

Assignment 4: Airline Product Offering

Airlines offer a variety of products ranging from the no-frills air transportation to international first class featuring amenity-filled cubicles with fully reclining seat/beds and attentive in-flight service. This assignment is intended to illustrate the variety of airline product offerings available and stimulate thinking about how best to serve the diverse wants and needs of passengers.

Europe’s Ryanair is well known for its cheap fares and bare-bones service. Europe’s old line network carriers including British Airways, Air France/KLM and Lufthansa, on the other hand, offer more choices and features within Europe and to major destinations worldwide. In Asia, low-cost airlines are rapidly expanding in the marketplace. Air Asia and Jetstar are two of the larger LCCs (along with their various subsidiaries). Asia also is home to many full-service airlines such as Japan Airlines, Air China, Cathay Pacific, Singapore, and Korean Air.

In a short research paper, compare and contrast a chosen LCC with a full-service airline using Doganis’ 5 key product features as a framework (price, schedule, comfort, convenience, and image). Choose one or two city-pairs served by both carriers on which to base the comparison. Summarize your findings and emphasize critical differences. Extensive data, such as the ancillary fee structure, may be best presented in a table. Discuss the passenger segment(s) targeted by each airline. Conclude with an evaluation of each carrier’s overarching business strategy. Explain your assessment of the most profitable strategy.

Assume that your reader is a potential passenger intending to travel on the routes you’ve selected. Your paper should provide a sufficiently detailed comparison that this passenger will have the information needed to choose between the two airlines. This passenger may be traveling for business or leisure, so provide sufficient information with either purpose. Note: Before beginning your research, ensure that the needed data are available from the airlines’ websites and other online sources.

Use APA style including a title page, table(s) or charts as appropriate, citations, reference list, running head, page numbers, and section headings. Of course, an introduction and conclusion are always appropriate. There is no page number requirement, but five pages, not including title page, reference list, and appendices, should be sufficient.

Assignment 4: Airline Product Offering
Answered by bizgrad
Expert Rating: 2371 Ratings
Dated: 5th Dec'17 02:28 PM
5 words and 1 attachment(s).
Tutorial Rating: Not Rated
Sold 0 times.
(preview of the tutorial; some sections have been intentionally blurred)
…refer…

attachments

Assignment--4--Airline-Product-Offering-(1).docx (47.77 KB)
Preview of Assignment--4--Airline-Product-Offering-(1).docx
dollars     of   Airline is     In       is   high difference     costs       airline   there are     the       reduced   there are     are       Spirit   that are     by       making   These charges     onboard       checked   baggage, and     and       one   themselves having     good       even   using the     American       customers   earn revenue     depending       of   ticket As     can       redeem   earnings and     on       the   thing about     is       earn   advantage even     is       is   Schedule Spirit     currently       than   Airbus planes     designed       the   services Moreover,     of       be   while one     home       the   at home     the       website   can easily     and       allows   customers to     print       their   phones at     the       the   and hence     not       the   offices to     ticket       well   that the     offer       to   the individuals     of       discrimination   the other     American       of   airlines that     depicted       schedules   itineraries as     the       to   large number     as       well-developed   that leads     increase       of   services As     company